|Title:||Associate Athletic Director - External Operations|
John Semeraro joined the Saint Leo University Department ofAthletics in July of 2010 as he brings his extensive knowledge ofthe NCAA, the Division II level, corporate marketing andfundraising strategies to Saint Leo, where he called home in thepursuit of his undergraduate degree. It was during his recent stintin Augusta, Ga. as Assistant Commissioner of External Operations atthe Peach Belt Conference (PBC) that Semeraro developed hissuccessful strategy in marketing and familiarizing communities withthe 13-institution organization. During his work in theconference office, Semeraro assisted in tripling theconference’s corporate and championship sponsorship revenue,generated in-kind trade agreements to cut cost, oversawchampionships, and created new marketing initiatives to capitalizeto create a “fresh” brand. In additional Semeraroorganized and implemented strategies to enhance theconference’s role in community engagement, game environmentand social media.
Since arriving at Saint Leo, Semeraro has focused on many areasinvolving local community engagement, game environment,fundraising, corporate partnerships, athletic branding, specialevents and regional marketing. He has overseen theimplementation of the new student, faculty and staff called“ROARwards” program, a game day attendance initiativethat has over 700 members in less than a year. Othermarketing and sponsorship programs that have been developed includeoffering a $20 All Season Sports pass, reinventing of the LionsKids Club, and development of a local favorites small businesssponsorship program. Under his leadership Saint Leo Athleticshas also enhanced its brand through facility upgrades, refreshingathletic logos, developed of a new Athletic Style Guide andlaunched a new website by partnering with PrestoSports.
On the special event front, Semeraro coordinated a team thatplanned special events featuring Annika Sorenstam as our Girls& Women in Sports Honoree and Tom McEwen a Tampa BayTreasure. The annual Spirit of Saint Leo Golf Tournament alsosaw a double, profiting over $40,000 in 2011. Semeraro hasalso elevated Saint Leo Athletic fundraising efforts with thetransition of the Green & Gold Club to the Lions AthleticFund. He spearheaded project to form Dr. Arthur F.Kirk, Jr. Endowed Scholarship that has secured over $75,000 in newpledges and donations in less than a year. Administrativelyhe oversees Men’s & Women’s Golf and Men’sand Women’s Swimming programs.
Across the national level Semeraro is actively involved inserving on the NCAA Committee of Sportsmanship and Ethical Conductand the NCAA Division II Southeast Regional Advisory Committee forMen’s Golf. He is the Sunshine State ConferenceRepresentative for the National Association of Athletic DevelopmentProfessionals (NAADD) and is actively involved with the NationalAssociation of Collegiate Marketing Administrators (NACMA). In the community, Semeraro is a Dade City Rotarian and involvedwith the Wesley Chapel Chamber of Commerce. Semeraro is aparticipant in Leadership Saint Leo and also serves as an adjunctprofessor for Saint Leo University’s Business Program,teaching Sport Finance.
After earning his M.B.A. and Master's in Sports Administrationfrom Ohio University, where he was also the class president,Semeraro landed a position with the NCAA Eligibility Center inIndianapolis, Ind. where helped with the transition from theClearinghouse to NCAA Eligibility Center. His involvement with theNCAA during that crucial time helped open the doors into theconference setting, and eventually back to Saint Leo.
A native of Paducah, KY, Semeraro graduated from Saint LeoUniversity with a degree in accounting. As a student-athletehe was a three-time Male Athlete and Scholar-Athlete of the Year inboth soccer and golf, earned an NCAA Postgraduate Scholarship Awardand served as national chair for the NCAA Division IIStudent-Athlete Advisory Committee.
Married to the former Nicole DeBlois, the Semeraro familyresides in Dade City, Fla. with their son Jack and dog, Palin.