August 8, 2012

Saint Leo Athletics Elevates Fan Loyalty Program with Loyaltiva Partnership

SAINT LEO, Fla. – The Saint Leo University Department of Athletics has partnered with Rojo Research in an effort to enhance the Lions’ fan experience, selecting the LOYALTIVA fan loyalty platform to help increase attendance and revenue at events in conjunction with its current loyalty program, ROARwards.

“We are very excited to announce our partnership with Rojo Research, and are looking forward to utilizing LOYALTIVA to help expand ROARwards this year,” said Associate Athletics Director John Semeraro.  “The LOYALTIVA platform opens up so many possibilities to enhance the overall fan experience and share the pride associated with being an active supporter of the Lions.” 

LOYALTIVA leverages smart phone technology and QR codes to incentivize almost all fan activities - such as attendance, concessions, merchandise, donations, ticket renewals, parking, viewing of Internet game broadcasts, sponsor patronage, and more. 

The focus of LOYALTIVA is to drive revenue through rewarding increased frequency of desired fan behavior; in essence, encouraging good fans to become better fans

The platform also enables fans to post real-time game activity on their personal Facebook wall based upon rewards opportunities. This offers the Saint Leo Department of Athletics substantial organic social media branding and awareness.

The LOYALTIVA platform, in conjunction with ROARwards, is expected to help elevate fan engagement by:
• Increasing attendance frequency and overall game day experience for fans
• Reinforcing inherent emotional bond
• Incentivizing fans for promoting and supporting all 17 Lions athletic teams
• Increasing frequency of revenue-generating purchase activities
• Tracking fan game-day behavior activities through analytics tool
• No student cards or punch cards necessary
• Real-time Facebook posts to fan’s walls on rewards activity

The LOYALTIVA platform also offers the opportunity for corporate partners to leverage exclusive brand awareness embedded in the loyalty content, as well as a "call-to-action" for fans to patronize sponsor establishments.

Saint Leo University is the fourth NCAA Division II program to adopt LOYALTIVA, joining Sonoma State, Georgia College, and Valdosta State.  The Lions are the first of the Sunshine State Conference institutions to announce their partnership with the LOYALTIVA platform.

Launched in September 2006, Rojo Research has quickly risen to one of the largest providers of fan loyalty and audience research for NCAA member institutions and professional sports organizations, with over 100 partners throughout the U.S and Canada.